Silver Surfers’ Day (SSD) is the biggest - and only - annual, national campaign promoting the benefits of digital literacy to older people. In May 2009, 20,000 older people attended SSD Events run by 1,050 local Event Holders. Many thousands more participated online, and SSD media coverage reached 8 million.
For organisations and business who want to engage with older people and their intermediaries; who want to be associated with creatively supporting older people at local, community levels but on national scale; who want positive national and local PR … Silver Surfer’s Day is a fantastic, and unique, opportunity.
SSD’s strengths can be summarised as:
- Ability to convene very significant number of diverse people and organisations, from all sectors, around a single issue – promotion of digital literacy to older people;
- Nationwide reach – SSD is run all over the UK every year, and international collaborations have also been developed through SSD activities;
- Strong strategic partnerships – with government, with media and with a whole host of third sector organisations ensures SSD is pushed out to the community through various routes, and that sponsors achieve excellent cross sector visibility;
- Raising of public awareness, extensive media coverage; 8 million people reached through 150 items of local and national TV, radio, press and online coverage.
- Intergenerational models for promoting older people’s digital literacy – such as links between schools and sheltered housing – attract acclaim and publicity;
- Creativity, celebration, inspiration – SSD reinvigorates itself annually, with new things for Event Holders and participants to do on- and offline; SSD stories are inspiring, engaging and contribute to the agenda’s momentum;
- Silver Surfer of the Year Awards Ceremony - recognising the achievements of older people online, these are hosted at the Palace of Westminster, for the last two years by Stephen Timms MP, who now has the Digital Britain brief.
Get involved, get in touch
To discuss sponsorship opportunities for SSD10, contact us.
Call 0800 822 3951 or use our e-mail contact form – click here.
